This Christmas we got the kids the new video ipods - when they opened them there wasn't a lot of excitement (they had asked for Disney's Mix Match - which is essentially Disney's version of an MP3 player - which I refused to buy). Thus, the ipods sat on the floor, lost amidst what looked like a battlefield scattered with half-opened toys, bows, boxes, and shredded wrapping paper.
Mid-day I remembered that I had ordered skins for the ipods so that we could distinguish between the two. The cool thing about skins is that you can get them in whatever design you fancy. I ordered HS Musical for Amelle and Dolphins for Avery.
I was a little leary about plastering a $150 electronic device with a giant sticker, but then I talked myself into it by rationalizing that a lot of people must do it because the skin business was seemingly booming (according to my google search results). Anyway, about 3.2 seconds after I stuck the skins on them, the ipods became the greatest gift of all times. The kids stuck the earplugs in and I haven't heard from them since (mind you, Christmas was yesterday).
Lesson learned: creative packaging is everything.